Online survey tools enable companies to conduct qualitative and quantitative market research much more quickly and inexpensively than ever before. Data analytics makes research results easier to parse and act upon.
With big data, companies can easily monitor mentions of their brand across multiple websites and social channels, revealing invaluable (and unfiltered) opinions, reviews, and testimonials about their organization and products.
Combining big data with machine learning algorithms gives businesses the opportunity to personalize their offers to customers in real time, presenting specific products and promotions based on each customer’s interest.
Optimize Customer Engagement
In addition to gaining insights into who your customers are, data analytics can help you know where they are, what they want, how often they make a purchase, when and how they prefer to be contacted, and many other important factors. Companies can also analyze how users interact with their website and make improvements accordingly.
Substantial Cost Savings
With the ability to analyze big data, companies can monitor and optimize their marketing campaigns and allocate their marketing budgets to ensure a shorter and higher return on investment.